March 23, 2015 | Forbes

If you need financing, what’s the first thing you should do? Head to the bank? Post on Kickstarter? Go on ABC’s “Shark Tank”? In a world where the finance industry has developed a product to take advantage of many well-meaning entrepreneurs (i.e. “the business cash-advance”), where companies promise you funding within five days and use complicated terminology such as “factor rate” to put you in a bind, securing funding has become more confusing than ever.

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