The holidays are officially upon us. If you haven’t already, it’s time to get serious about the perfect holiday display for your small business.

Holiday shoppers are probably already at your door, and the right display – either in your window or on the floor – will help attract even more buyers and show off your best-selling products or services. Best of all, a fun holiday-themed display will help bring additional people walking into your store, helping boost sales and your bottom line.

Here are a few ways you can create a fantastic holiday display today:

Step into the Buyer’s Shoes

As an owner of a small business, your opinion about your store is important – but may differ from your customer’s. With that in mind, try stepping into their shoes before setting up your display.

For starters, stand outside and look into your business. What do you see? Where do your eyes naturally go? This can be the best place to set up a window display. Consider altering the height of your display to best suit people’s line of sight, or add in some layers to keep your display interesting.

Keep Things Simple

In many cases, your holiday display will benefit from the idea that “less is more.” If you are putting it in the window, consider choosing only one item as the focal point. Instead of cramming in every holiday-themed item you can think of, pick one.

Don’t be afraid to be creative. For example, you can backlight your display with a soft red glow. Or, you can add some white snow. A simple approach can make your product pop out to the consumer, and won’t be overwhelming.

With these tips in mind, you can set out to create the perfect holiday display for your small business.

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